US: IRS Outlines Plans on Simplified Approach for Pricing Controlled Transactions Involving Marketing and Distribution activities

Notice 2025-4 Aligns with OECD Report on Amount B of Pillar 1, Launching For Comments 

US: IRS Outlines Plans on Simplified Approach for Pricing Controlled Transactions Involving Marketing and Distribution activities

Internal Revenue Service building, Washington DC | by Tim Evanson

The IRS has released Notice 2025-4, outlining plans for forthcoming proposed regulations on transfer pricing under section 482. These regulations will introduce a Simplified and Streamlined Approach (SSA) for pricing controlled transactions involving baseline marketing and distribution activities, aligning with the February 19, 2024 OECD report on Amount B of Pillar One.

 

KEY HIGHLIGHTS OF NOTICE 2025-4

  • Simplified and Streamlined Approach (SSA):

    • Designed for pricing certain controlled transactions.

    • Based on the OECD’s February 2024 report.

    • Taxpayer election applies transaction-by-transaction and year-by-year.

  • Alignment with OECD:

    • Proposed regulations are expected to closely follow the OECD report.

    • The Treasury and IRS will adopt the report’s substance entirely.

    • Certain SSA updates may be issued via sub-regulatory guidance (e.g., revenue procedures).

  • Effective Date:

    • Applies to tax years starting on or after January 1, 2025.

    • Taxpayers can rely on sections 3 and 4 of Notice 2025-4 for tax years beginning before the final regulations are published.

  • Taxpayer Reliance:

    • Taxpayers may use SSA guidelines as described in the OECD report, supplemented by later statements, if applied consistently with sections 3 and 4 of the notice.

 

REQUEST FOR COMMENTS BY MARCH 7, 2025

The Treasury and IRS seek comments on the following:

  1. Taxpayer Election vs. IRS Application:

    • Should the SSA depend solely on taxpayer election, or should the IRS be allowed to apply it without a taxpayer’s election?

    • Should SSA eligibility for U.S. taxpayers depend on its adoption by counterparty jurisdictions to ensure symmetry?

  2. Election Limitations:

    • Should elections apply more broadly to categories of transactions or multiple years, instead of being transaction-by-transaction and year-by-year?

    • Considerations for simplicity and effective tax administration.

  3. Scoping Criterion:

    • Views on the appropriateness of setting the operating expense-to-net revenue ratio upper boundary at 30% (per section 3.2 of the OECD report).

 

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